The Importance of Search Engine Promotion of Your Press Releases
More than 27 Million People Use Yahoo News and Google News
Each month, more than 27 million people in the U.S. use Google News and Yahoo News to find the latest information about a wide range of topics that interest them. When they conduct a news search, they often find relevant press releases along with articles from thousands of news sources.
According to Neilsen/NetRatings, the unique audiences of Yahoo News and Google News now rival the online audiences of other current events and global news destinations such as CNN and BBC News. In fact, Yahoo News and Google News now reach audiences that are equivalent to those of major search engines like Ask Jeeves and AltaVista. If your company's marketing and promotion strategy includes the Internet, your press releases should be optimized for and distributed to the major news search engines.
The press as well as prospects are using news search engines
- 98% of journalists go online daily
- 92% for article research
- 81% to do searching
- 76% to find new sources, experts
- 73% to find press releases
On an average day, 68 million American adults go online
- 30% use a search engine to find information
- 27% get news
Sources: Middleberg/Ross Survey and Pew Internet and American Life Project |
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How does search engine promotion work?
PR Web & SEO-PR's search engine promotion services usher your press release through a three-step process:
1) Optimizing: SEO-PR gets to know your business and understand your target audiences, whether it's journalists, consumers, business-to-business customers, or investors.
- We conduct keyword research to find at least two relevant search terms that your target audiences are likely to use for a news search.
- We edit your press release and optimize it with the relevant search terms to give it more staying power in the news search engines.
- We also build links from your press release to relevant content on your website.
2) Distributing: PR Web uses a variety of channels to distribute your press release to your target audiences.
- Your press release is distributed via opt-in email to PR Web’s database of more than 100,000 media outlets, industry analysts, freelance journalists and newsrooms. You also have the option of using additional newswires.
- Yahoo News, Google News and other news search engines pick up your press release. We also use paid inclusion to get it into major web portals such as Yahoo, AltaVista, AlltheWeb and more.
- Your press release is distributed through PR Web’s syndicated network news feeds. It is also promoted via PR Web’s blogging technology and news standards like XML, OPML, ATOM, RSS, and NewsML.
- Finally, your press release is archived indefinitely on PR Web’s site, which gets over 4.5 million pages views a month.
3) Tracking: As news search engine users and others find your release, we provide you with the data needed to measure results and refine subsequent press releases.
- We track of how many people click on your headline to read your release, which news search engine they were using, what search terms they were using, and more.
- We also have a joint marketing agreement with ClickTacks that offers you the option of using the ClickTracks Analyzer Hosted product to get drill-down web analytics in a visual interface at an affordable price point.
What are benefits of search engine promotion?
PR Web and SEO-PR’s search engine promotion system is very affordable.
Our search engine promotion system provides you with a number of exclusive features and competitive benefits, including:
- Get high keyword ranking for up to 28 days in Google News, Yahoo News, MSN News and other news search engines;
- Build relevant links that follow Google’s quality guidelines and Yahoo’s anti-spam policy;
- Increase the number of visitors to your site from news search engines;
- Increase the number of prospects who give you their email address, fill out an online form, or buy something on your site;
- Generate publicity as well as leads.
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